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Many fashion designers draw inspiration from global destinations. These worldwide locations act as a muse for a variety of collections.

The relationship between designer and location doesn’t end after the conception of the idea, it stays bound even later on, often the location acts as a host to fashion shows, the clothing acting as a visual reminder of the designer’s relationship with a destination.
Dolce & Gabbana‘s ‘Alta Moda’ womenswear line was launched in Taormina, located on the Sicilian Coast. Other locations in Capri, Venice, and finally Alta Sartoria.



These beautiful Italian locations are the perfect place to draw inspiration from as they are so stunning; the rocky ragged cliffs which plunge straight into the Mediterranean Sea in Capri, or the colourful buildings which adorn the side of the coastline in Positano. These areas boast a variety of luxurious hotels, from JK Place Capri to The Belmond Cipriani in Venice, there is something for everyone.

One of Dolce & Gabbana’s many ‘Alta Moda’ collections, were displayed in Capri, it was a testament of their love of Italy; and created an understanding of their inspiration.

The use of chequered and floral headpieces in this collection is a nod to mythology and artistic references, many of the flowers which were used, are local flowers which adorn surrounding houses. Numerous dresses have images of fruit commonly found in Italy, such as a variety of citrus fruits and watermelons.
These images of natural objects could be seen to act as a memento mori, used in the same way that artists use them in still life images. The collection also had strong references to local ceramics, with hues of yellow and blue, mirroring the local culture.



There is so much to do in Italy, to experience the local culture and cuisine. The history is embedded into the surroundings, with Pompeii, the Grand Canal, the Colosseum, The Uffizi Gallery, and Villa San Michele hosting a glorious art collection among many others, the list is endless.

Dolce & Gabbana’s ‘Italian Family’ campaign is a representation of Italian family life, with busy, dramatic, and decadent scenes. The colorful and jeweled outfits are extravagant, but are placed into an everyday setting or scenario, with portrayals of difficult and intermingling relationships. What we particularly like about this set of images is the multi generational aspect, which is so important in Italian culture.
All these Italian locations have a defined and unique personality; geographically they are not all comparable. We understand why designers and artists draw inspiration from these specific locations, due to their natural beauty and cultural charm.


italian family 3 d & g

If you are interested in visiting one of the many Italian destinations, which Dolce & Gabbana draw their inspiration from, please contact us on 020 7751 0880

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