Call us for a chat
Facebook Twitter

Many fashion designers draw inspiration from global destinations. These worldwide locations act as a muse for a variety of collections.

The relationship between designer and location doesn’t end after the conception of the idea, it stays bound even later on, often the location acts as a host to fashion shows, the clothing acting as a visual reminder of the designer’s relationship with a destination.
Dolce & Gabbana‘s ‘Alta Moda’ womenswear line was launched in Taormina, located on the Sicilian Coast. Other locations in Capri, Venice, and finally Alta Sartoria.



These beautiful Italian locations are the perfect place to draw inspiration from as they are so stunning; the rocky ragged cliffs which plunge straight into the Mediterranean Sea in Capri, or the colourful buildings which adorn the side of the coastline in Positano. These areas boast a variety of luxurious hotels, from JK Place Capri to The Belmond Cipriani in Venice, there is something for everyone.

One of Dolce & Gabbana’s many ‘Alta Moda’ collections, were displayed in Capri, it was a testament of their love of Italy; and created an understanding of their inspiration.

The use of chequered and floral headpieces in this collection is a nod to mythology and artistic references, many of the flowers which were used, are local flowers which adorn surrounding houses. Numerous dresses have images of fruit commonly found in Italy, such as a variety of citrus fruits and watermelons.
These images of natural objects could be seen to act as a memento mori, used in the same way that artists use them in still life images. The collection also had strong references to local ceramics, with hues of yellow and blue, mirroring the local culture.



There is so much to do in Italy, to experience the local culture and cuisine. The history is embedded into the surroundings, with Pompeii, the Grand Canal, the Colosseum, The Uffizi Gallery, and Villa San Michele hosting a glorious art collection among many others, the list is endless.

Dolce & Gabbana’s ‘Italian Family’ campaign is a representation of Italian family life, with busy, dramatic, and decadent scenes. The colorful and jeweled outfits are extravagant, but are placed into an everyday setting or scenario, with portrayals of difficult and intermingling relationships. What we particularly like about this set of images is the multi generational aspect, which is so important in Italian culture.
All these Italian locations have a defined and unique personality; geographically they are not all comparable. We understand why designers and artists draw inspiration from these specific locations, due to their natural beauty and cultural charm.


italian family 3 d & g

If you are interested in visiting one of the many Italian destinations, which Dolce & Gabbana draw their inspiration from, please contact us on 020 7751 0880

Leave a Reply

Related Destinations


Due to its strategic location and having played a fundamental part in both Greek and Roman history, Sicily is overflowing with ancient ruins and historical sites. Beyond these, the island boasts a dramatic coastline with idyllic beaches and sublime cuisine.

Read More

Amalfi Coast

Amalfi Coast

Quite unlike anywhere else in Italy, the Amalfi Coast boasts dramatic sheer cliffs that appear to plunge straight into the azure waters of the Mediterranean. Dotted along the coastline are various charming villages such as Positano or Amalfi and the hilltop Ravello with its bird’s eye view right along the coast.

Read More

Northern Italy

Lake Como

Offering a fantastic diversity of landscapes, vistas and experiences, Northern Italy is also an ideal destination for any short break or introduction to Italy.

Read More

You might also like

The Private Travel Company’s Weekly News

The Private Travel Company’s Weekly News

Weekly News / 16 Dec 2016

This is our sixth Weekly News post – we want to share with you our top stories from all over the globe.  From Six Senses grand plans in New York, to one of our favourite Italian resorts hosting one of the biggest golf tournaments of 2017, it is our pleasure to keep you in the

Escape With The One&Only Sale

Escape With The One&Only Sale

Holiday Inspiration / 5 Sep 2016

The next few months don’t have to be a dreary descent into autumnal gloom, as there’s still time to book a winter escape, whether you are travelling as a family at half term or a couple looking for some winter sun, give yourself something to look forward to. Check out our fantastic offers with One&Only

An Exploration of Sicily by Europe Expert, Sally Stileman

An Exploration of Sicily by Europe Expert, Sally Stileman

Expert Advice / 15 Nov 2016

Sally Stileman, Travel Expert, recently travelled to Sicily to explore its fascinating history, stunning beaches and the wonderful Belmond hotels.

Get in touch

Tel: 02077510880

The Private Travel Company
210 New Kings Road

Opening Times

We are open from:
9am to 5:30pm Monday to Friday

Press office »

Sign up to Newsletter